For Immediate Release - July 10, 2003 "Stop Spam Before It Starts" - Great Big Noise® Introduces SpamRank™ Pre-Send Spam Analysis Technology Marina Del Rey, California – July 10, 2003 - Not a second too soon, Great Big Noise® (http://www.greatbignoise.com), the leader in Macromedia® Flash™ based e-mail marketing and e-mail marketing technology, introduces a new tool in the war against spam. Dubbed SpamRank™, the technology will help e-mail marketers reduce the risk of launching e-mail campaigns that could be perceived by recipients as spam. "E-mail is such a powerful technology that an error in wording, or a poorly targeted address list, can destroy your e-mail marketing campaign's effectiveness in one click of the mouse," says Ron Evans, Great Big Noise President. "In such a sensitive industry, an ounce of prevention really is better than a pound of cure. Our SpamRank technology helps responsible e-mail marketers determine potential issues with an e-mail campaign before it is sent out." SpamRank uses a variety of artificial intelligence techniques to analyze the content of a message, providing a score that rates a particular campaign's 'spamminess'. The higher the score, the higher chance that recipients will perceive the message as spam. This also allows marketers to determine if there are potential issues with wording in their own e-mail marketing campaigns that might trigger anti-spam filters. SpamRank will also examine a marketer's mailing list before it is activated in an e-mail campaign. SpamRank taps known suppression lists such as The Direct Marketing Association's e-MPS list, third-party spam reporting systems, and other sources of information, to create a database of names of those most likely to reject e-mail marketing. By comparing each entry on a marketer's address list against this database, that list is given a SpamRank. This allows companies that want to remain ethical e-mailers to avoid potentially questionable lists, or take other corrective actions in advance of sending out a campaign. SpamRank is available now as part of the e-mail marketing services from Great Big Noise. For more information, please call 1-866-273-6245 or visit the Great Big Noise web site at http://www.greatbignoise.com. About Great Big Noise Located in Marina Del Rey, California, Great Big Noise® provides e-mail marketing services to companies ranging from small businesses to Fortune 1000 firms. Specializing in e-mail marketing that utilizes Macromedia® Flash™ technology, Great Big Noise provides the most advanced solutions available for Flash-based email marketing and promotions. Great Big Noise is a registered service mark of Great Big Noise LLC. SpamRank is a trademark and servicemark of Great Big Noise LLC. Macromedia and Flash are trademarks or registered trademarks of Macromedia, Inc. in the United States and/or other countries. THE DIRECT MARKETING ASSOCIATION is a registered service mark of The Direct Marketing Association. All rights reserved. #### I'm Ready to Get Started. Sign up, make some noise, and get business now! I'd like to know more. Contact us to find out more about what Great Big Noise can do for your business.

(c) Copyright 2001-2004 Great Big Noise LLC. "Great Big Noise" is a registered servicemark of Great Big Noise LLC. The Great Big Noise logo, "Great Idea. Think Big. Make Noise!", "Email Marketing For YOUR Business", and SpamRank are trademarks and servicemarks of Great Big Noise LLC, All Rights Reserved.