Here are some articles we've written with email marketing tips that explain some of the "do's and don'ts" of email marketing. Check back here for the latest information from Great Big Noise or sign up here for our popular email newsletter "The Noisemaker". NEW Planting The Seeds Of Success - How To Grow A Winning Email Marketing Strategy You have to create a strategy, and properly execute on it, to be successful with email marketing. An excellent metaphor for this process is a farmer caring for his fields. This article explores best practices for email marketing from the perspective of a successful gardener. Email Marketing Basics Effective Email Marketing Techniques Email marketing when used correctly, can be one of the most effective marketing techniques around. This article breaks down the basics. The Deadly Sins Of Email Marketing Here is a list of what NOT to do when using email marketing. A must read! Email Marketing That Sells: 5 Ways To Use Email To Close The Sale Email marketing, like any other form of marketing, is designed to lead to an actual sale. This article concentrates on how to create 5 types of emails that result in an immediate sale. Timing Is Everything: When and How Often To Use Email Marketing For Best Results Depending on whom you are trying to touch, there may be certain times of day, or days of the week, when the recipient may be more responsive to your message. This article talks about the best timing and frequency for your email marketing campaigns. Measuring What Matters: Email Marketing Metrics That Count This article discusses which information to gather, how to calculate the "baseline" results for a mailing, and ways to track your overall performance over time for your email marketing campaigns. All You Need Is Test – How To Optimize Your Email Marketing Campaigns Through Testing This article describes how to optimize your email marketing campaigns by testing different variations on the message, the creative, the timing, and the frequency. Don't Cross The Line - Keeping Your Email Campaigns From Becoming Spam Legitimate marketers now not only have to work harder to obtain a positive response for a campaign, but they also have to avoid a negative response while trying to avoid getting filtered. This article asks you seven questions you need to answer in order to get your message across in this new era of email marketing. Bounced, Blocked, Or Bad? Reasons Your Email Marketing Messages May Not Be Delivered There are many automatically generated reply messages that can come from sending an email marketing campaign, commonly referred to as "bounces". This articles breaks down the different bounces that can result from your emailings. Blacklist, Whitelist - The New Rules For Getting Your Email Marketing Campaigns To The Inbox This article focuses on the increasing use of blacklists and whitelists to filter incoming messages, and what legitimate email marketing professionals need to be doing now to protect their subscriber lists. Keeping A Lid On Trouble - How To Make Sure Your Email Marketing Complies With The New Law The passage of the national law CAN-SPAM Act of 2003 finally sets a uniform legal standard for email marketing practices. This article breaks down the new rules, and helps demystify the new restrictions regarding email marketing. Email Marketing List Management Don't Forget The Real World – More Ways To Build Your Email Marketing Lists This article talks about some of the ways you can use your interactions and marketing efforts in the real-world to help build your email marketing lists. Keeping Your Email List From Getting Away From You Your company's email list is one of the most valuable assets that you possess. This article describes many of the things that need to be done (or NOT done) to protect and cultivate this important resource. Advanced Email Marketing Techniques Taking It Personal – Effective Use Of Personalization In Email Marketing When done correctly, personalization can be a powerful way to reinforce the bond between your brand and your customer. However, poorly personalized messages can just as quickly sever that connection that you have worked so hard to establish. This article describes some of the techniques for using personalization in an effective way. Staying On Target – Use Targeting To Improve Your Email Campaign Results You need to provide more value to recipients, than the "time cost" of viewing your campaign. Correct targeting is one way to achieve this goal. This article shows you how to start using targeting to improve your results. How To Combine Email Marketing With Other Online Marketing For the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "hand-raisers" to give you the permission to market to them in the first place? Here are some online marketing techniques that combine well with email marketing. When To Declare Victory, and Other Winning Tactics For Your Email Marketing Campaigns An email marketing campaign has a number of similar characteristics to a military campaign. In order to illustrate a number of email marketing best practices, in this article we discuss planning and executing your email marketing campaigns using military strategy and tactics. The Art Of The Forward - Going Viral With Your Email Marketing Campaigns One of the most powerful email marketing techniques is viral marketing. Viral marketing is simply defined as getting recipients to do your marketing for you, by forwarding your message to their friends and associates. This simple action can allow for exponential growth in the number of people who are exposed to your email marketing campaign. This article breaks down how it works. Flashing Your Campaigns – The Proper Use Of Flash Email Marketing As more and more marketers send email marketing campaigns, you have to do something special to get a campaign to stand out and be noticed, and not just discarded. This article talks about how you can use Macromedia Flash to create more effective and exciting email marketing campaigns. Here are additional links to some fantastic online marketing resources that we highly recommend. I'm Ready to Get Started. Sign up for our FREE trial offer right now! I'd Like to Know More. Contact us to find out more about what Great Big Noise can do for your business. I Want To Read More Articles Like These. 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