Here are some links to good information and resources for your business. Check back here often for the latest information, or sign up for our cool email newsletter "The Noisemaker". Permission Marketing by Seth Godin. Seth Godin, one of the world's foremost online promoters, offers his best advice in Permission Marketing. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange." Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson. When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. The One to One Future: Building Relationships One Customer at a Time by Don Peppers and Martha Rogers. What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug. Usability design is one of the most important--yet often least attractive--tasks for online businesses. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples. Want More Marketing Articles? BusinessEvolved has got them, from gurus such as Jay Conrad Levinson himself! Read more free marketing articles here. Need Free Email Security? WildID is a slick site that offers free digital ID's to protect your email. Click here to check it out. I'm Ready to Get Started. Sign up for our FREE trial offer right now! I'd like to know more. Contact us to find out more about what Great Big Noise can do for your business.

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