The Deadly Sins Of Email Marketing Have you noticed the size of your inbox lately? It’s true; many major marketers have gone big into email marketing. With the enormous growth in the number of messages sent, it was inevitable that plenty of unwelcome bad emails would be going out at the same time as good and effective ones. Here is a list of what NOT to do when using email marketing. This information has been compiled from various actual emailed promotions we have received over the last few months. Don’t send test messages to your entire email list Don’t send MULTIPLE test messages to your entire list Don’t send test messages with unprofessional text just in case it IS to your entire list Don’t send out giant untargeted "spam" mailings Don’t send out HTML emailings with broken links Don’t send out un-optimized rich media emailings with large attachments that take a long time to download on a slow modem connection Don’t send out HTML mailings accidentally as TEXT Don’t send mailings to people who have asked to be REMOVED Violate one or more of these rules and your marketing can instead become "anti-marketing", causing a negative brand image and losing potential customers. Email is an incredibly effective tool, but only when used correctly. Show respect to the individuals on your email lists, and pay careful attention to the details of the mailing itself, and you can reap the benefits of email marketing. I'm Ready to Get Started. Sign up for our FREE trial offer right now! I'd Like To Know More. Contact us to find out more about what Great Big Noise can do for your business. I Want To Read More Articles Like This One. Sign up for our newsletter and get valuable information about email marketing FREE! Name: Email:

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